110 Years of Colour
The story spans back as far as 1907, when French chemist Eugéne Schueller developed a hair dye formula which revolutionised the hairdressing world. Two years later the company he founded became L’Oréal.
Since Eugéne’s first discovery, we have kept his passion alive by providing hairdressers with our most innovative products, tested and approved by the greatest names in hairdressing. Today we are still at the forefront, with highly innovative products continuing to be one of the leads in originality, innovation and market leadership.
We believe in being at the head of both trends and technology. You’ll find our products backstage at the biggest fashion week shows and in the hands of the top stylists, to raise the profile of the hairdressing industry. Everyone’s hair is different and our extensive range of hair care, styling and colour products will help meet your individual needs.